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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market program in Las Vegas high-end jets are tempting purchasers with their streamlined silhouettes, plush cabins - and significantly, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are eager to showcase unique kinds of aviation fuel considered less hazardous to the environment, from used cooking oil to the distinctly less [attractive meat](https://www.crunchbase.com/organization/mission-newenergy) waste.<br> |
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<br>Business jet operators, like airlines, have bowed to [ecological pressure](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) on aviation and [dedicated](https://www.businessnews.com.au/Company/Mission-NewEnergy) to halving carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that embracing eco-friendly fuel to suppress emissions might make service jets more appealing to environmentally mindful buyers - especially corporations facing concerns over sustainability from investors or green campaign groups.<br> |
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<br>The accessibility of less polluting personal jets could likewise spare the abundant and well-known the [negative promotion](https://www.crunchbase.com/organization/mission-newenergy) experienced by Britain's Prince Harry and his better [half Meghan](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) over a recent private jet trip to France.<br> |
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<br>Five Gulfstream jets on [display](https://pitchbook.com/profiles/company/51278-86) screen in Las Vegas are using California-produced fuel from [inedible beef](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) tallow.<br> |
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<br>The newest waste-based fuels consist of "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, primary business officer of Boston-based [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) [producer](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>Some of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>[Private jets](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) represent less than 0.1% of overall yearly carbon emissions worldwide, but can release, on average, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter firm Victor.<br> |
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<br>Prince Harry has protected his periodic use of [personal jets](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) to ensure his family's safety, and has actually said that on the unusual celebrations he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers state occurrences such as the furore over his schedule have actually included fresh difficulties for an industry already striving to justify its contribution to cutting business costs.<br> |
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<br>"Incidents of flight shaming including making use of personal jets are unfortunate when you consider that our industry has delivered fuel efficiency improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier believes increased sustainable fuel usage will help the market make inroads with corporations and wealthy purchasers. According to market data, billionaires just have a 19% company jet ownership rate.<br> |
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<br>But even an image remodeling - with jets sporting stickers like "this airplane flies on renewable fuels" and organisers adding alternative fuel pumps for checking out airplanes - is unlikely to please all critics at the Oct 22-24 [high-end jet](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) event.<br> |
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<br>Environmentalists and some [experts stay](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) doubtful that biojetfuels, usually mixed 50-50 with kerosene, will make a [considerable influence](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) on public perceptions about luxury travel.<br> |
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<br>"No amount of [jatropha curcas](https://www.google.com/search?kgmid=/m/0cqd_rb) or Brazil-nut fuel can make business jets look eco-friendly," said [air travel](https://pitchbook.com/profiles/company/51278-86) expert Richard Aboulafia.<br> |
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<br>Demand from service jet [operators](https://pitchbook.com/profiles/company/51278-86) for eco-friendly fuels now far goes beyond supply and their interest might [drive future](https://www.bloomberg.com/profile/company/MNELF:US) production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production approximately 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and consultants are likewise seeing more interest from clients who desire to buy carbon credits to [offset emissions](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) from their [flights](https://www.bloomberg.com/profile/company/MNELF:US).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate jet usage research study his business recently finished for a Fortune 500 business.<br> |
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<br>"At the end of the day, I think that cost, expense per hour, variety, speed and performance, that's still the (sales) driver. But I believe individuals are becoming more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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